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Advertising and Promotion

Belch, George E.

Advertising and Promotion an integrated marketing communication perspective George E. Belch. - 6th ed. - McGraw Hill Companies 2004. - 779 p. ill. 28 cm. 1 computer disc - The Mc Graw-Hill / Irwin series in marketing. .

ESTE LIBRO INCLUYE UN DISCO

Includes bibliographical references (p.EN1-EN25) and index.

ISBN: 0072866144

Subjects--Topical Terms:
Advertising
Comunicacion en Mercadeo
Communication in marketing
Sales promotion

LC Class. No.: HF5823 / .B387 2004

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