Vista normal Vista MARC Vista ISBD

How to use advertising to build strong brands edited by John Philip Jones. - Thousand Oaks, Calif. Sage Publications c1999. - 394 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0761912428 (cloth : acid-free paper) 0761912436 (pbk. : acid-free paper)

LCCN: 99006165

Nat. Bib. No.: GB99-65961

Subjects--Topical Terms:
Advertising--Brand name products.
Produits de marque--Publicité.
Advertising--Brand name products.
Brand name products
Brand name products

LC Class. No.: HF6161.B4 / H69 1999

Dewey Class. No.: 659.1 / H8471