Marketing management
Kotler, Philip,
Marketing management analysis, planning, implementation, and control Philip Kotler. - 8th ed. - Englewood Cliffs, NJ Prentice Hall 1994. - xxix, 801 p. ill.
Includes bibliographical references and indexes.
0137228511 donacionDr. Andres Gutierrez
87019301
Marketing--Management.
HF5415.13 / .K64 1994
658.8
Marketing management analysis, planning, implementation, and control Philip Kotler. - 8th ed. - Englewood Cliffs, NJ Prentice Hall 1994. - xxix, 801 p. ill.
Includes bibliographical references and indexes.
0137228511 donacionDr. Andres Gutierrez
87019301
Marketing--Management.
HF5415.13 / .K64 1994
658.8