| 000 | 00799nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 100269 | ||
| 003 | BIBL | ||
| 005 | 20160527180640.0 | ||
| 008 | 850122s1986 ilua b 00010 eng | ||
| 010 | _a 85060246 | ||
| 020 | _a0256033714 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5415 _b.C6944 1986 |
|
| 082 | 0 |
_a658.8/02 _219 |
|
| 100 | 1 | 0 |
_aCravens, David W. _981851 _2Local |
| 245 | 1 | 0 |
_aStrategic marketing cases and applications _cDavid W. Cravens, Charles W. Lamb, Jr. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aHomewood, Ill. _bR.D. Irwin _c1986. |
|
| 300 |
_axxi, 803 p. _bill. _c25 cm. |
||
| 490 | 4 |
_aThe Irwin series in marketing _9178659 _2Local |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xCase studies. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aLamb, Charles W., Jr. _9122633 _2Local |
| 999 |
_c82725 _d82725 |
||