| 000 | 00896nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 99221 | ||
| 003 | BIBL | ||
| 005 | 20160527175349.0 | ||
| 008 | 830607s1984 ohua b 00110 eng | ||
| 010 | _a 83061930 | ||
| 020 | _a0675200881 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5823 _b.R757 1984 |
|
| 082 | 0 |
_a659.1 _219 |
|
| 092 |
_a659.1 _bR943a |
||
| 100 | 1 | 0 |
_aRunyon, Kenneth E. _9272130 _2Local |
| 245 | 1 | 0 |
_aAdvertising _cKenneth E. Runyon. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aColumbus, Ohio _bC.E. Merrill Pub. Co. _cc1984. |
|
| 300 |
_axiii, 702 p. _bill. (some col.) _c29 cm. |
||
| 500 | _aRev. ed. of: Advertising and the practice of marketing. c1979. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 700 | 1 | 1 |
_aRunyon, Kenneth E. _tAdvertising and the practice of marketing. _9272130 _2Local |
| 999 |
_c81748 _d81748 |
||