| 000 | 00981nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 98797 | ||
| 003 | BIBL | ||
| 005 | 20160527175255.0 | ||
| 008 | 840315s1967 mx a b 000 0 spa d | ||
| 035 | _a(OCoLC)10524259 | ||
| 040 |
_aMUU _cMUU _dm/c |
||
| 049 | _aPUXA | ||
| 090 |
_aHF5823 _b.D7814 1967 |
||
| 100 | 1 | 0 |
_aDunn, S. Watson _q(Samuel Watson) _wcn _989245 _2Local |
| 240 | 1 | 0 |
_aAdvertising, its role in modern marketing. _lSpanish. _d1967 |
| 245 | 1 | 0 |
_aPublicidad, su papel en la mercadotecnia moderna _cS. Watson Dunn ; traducción al Español por Eduardo Escalona. |
| 260 | 0 |
_aMexico _bUnion tipografica editorial Hispano-Americana _cc1967. |
|
| 300 |
_axix, 700 p. _bill. _c23 cm. |
||
| 500 | _aTranslation of: Advertising, its role in modern marketing. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 700 | 1 | 0 |
_aDunn, S. Watson _q(Samuel Watson) _d1918- _tPublicidad, su papel en la mercadotecnia moderna. _wcn _989245 _2Local |
| 999 |
_c81344 _d81344 |
||