000 00966nam a2200289Ia 4500
001 94221
003 BIBL
005 20160527205330.0
008 791205s1971 sp a bs 000 0 spa d
035 _a(OCoLC)05760861
040 _aPRW
_cPRW
041 1 _aspaeng
049 _aPUXA
090 _aHF5415
_b.K4218
092 _a658.8
100 1 0 _aKeay, Frederick.
_9241457
_2Local
240 0 0 _aMarketing through measurement.
_lSpanish
245 1 0 _aMarketing y técnicas de ventas
_cF. Keay y G. L. Wensley ; traducido por José Ma. Saez ; adaptado por Jesús Ma. Landa.
260 0 _aMadrid
_bIbérico Europea de Ediciones
_c1971.
300 _a218 p.
_bill.
_c22 cm.
490 0 _aEnciclopedia de marketing ; 6
500 _aTranslation of Marketing through measurement.
504 _aBibliography: p. [219].
650 0 _aMarketing
_9131165
_2Local
650 0 _aBusiness mathematics
_967260
_2Local
700 1 0 _aWensley, G. L.
_ejoint author.
_9290324
_2Local
999 _c77180
_d77180