| 000 | 00610nam a2200169Ia 4500 | ||
|---|---|---|---|
| 001 | 94031 | ||
| 003 | BIBL | ||
| 005 | 20160527205307.0 | ||
| 008 | 720218s1969 ag 00110 spa | ||
| 100 | 1 | 0 |
_aLucas, Darrell Blaine _9248074 _2Local |
| 245 | 1 | 3 |
_aLa efectividad publicitaria _cDarrell Blaine Lucas ; traducida por Beatriz Canedo Stein. |
| 260 | 0 |
_aBuenos Aires _bEl Ateneo _c1969. |
|
| 300 | _a383 p. | ||
| 500 | _aTranslation of : Measuring Advertising Effectiveness. | ||
| 650 | 0 |
_aAdvertising _zUnited States. _947734 _2LEMB |
|
| 700 | 1 | 0 |
_aBritt, Steuart Henderson _d1907- _ejoint author. _965563 _2Local |
| 999 |
_c77000 _d77000 |
||