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| 003 | BIBL | ||
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| 008 | 720224s1966 nyua b 000 0 eng | ||
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_aStern, Mark E. _9280474 _2Local |
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_aMarketing planning _ba systems approach _c[by] Mark E. Stern. |
| 260 | 0 |
_aNew York _bMcGraw-Hill _c[1966] |
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| 300 |
_axvii, 153 p. _billus. _c21 cm. |
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| 490 | 0 | _aPerspectives in marketing series | |
| 504 | _aBibliography: p. 144-147. | ||
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_aMarketing _9131165 _2Local |
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