| 000 | 00918nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93942 | ||
| 003 | BIBL | ||
| 005 | 20160527205301.0 | ||
| 008 | 761027s1931 nyu b 000 0 eng | ||
| 010 | _a 31005661 | ||
| 019 | _a02532689 | ||
| 035 | _a(OCoLC)02532670 | ||
| 040 |
_aDLC _cTOL _dm.c. _dOCL |
||
| 049 | _aPUXA | ||
| 050 | 0 |
_aHF5823 _b.L73 |
|
| 082 | _a659.1 | ||
| 100 | 1 | 0 |
_aLockley, Lawrence Campbell _9247139 _2Local |
| 245 | 1 | 0 |
_aVertical cooperative advertising _cby Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc. |
| 260 | 0 |
_aNew York _aLondon _bMcGraw-Hill book company, inc. _c1931. |
|
| 300 |
_axiii, 267 p. _c21 cm. |
||
| 490 | 0 | _a[Harvard business studies] | |
| 504 | _aBibliography: p. 257-259. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 710 | 1 | 0 |
_aAssociation of national advertisers. _9198008 _2Local |
| 999 |
_c76932 _d76932 |
||