| 000 | 00817nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 93905 | ||
| 003 | BIBL | ||
| 005 | 20160527205258.0 | ||
| 008 | 721003s1964 nyuabc b 000 0 eng | ||
| 010 | _a 63019765 | ||
| 035 | _a(OCoLC)00421534 | ||
| 040 |
_aDLC _cCCL _dOCL _dm.c. |
||
| 049 | _aPUXA | ||
| 050 | 0 |
_aHF5823 _b.B7138 |
|
| 082 | _a659.11 | ||
| 100 | 1 | 0 |
_aBoyd, Harper W., _wcn _964659 _2Local |
| 245 | 1 | 0 |
_aCases in advertising management _c[by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall. |
| 260 | 0 |
_aNew York _bMcGraw-Hill _c[c1964] |
|
| 300 |
_axi, 426 p. _billus., ports., maps, diagrs., tables. _c23 cm. |
||
| 490 | 0 |
_aMcGraw-Hill series in marketing and advertising _9133872 _2Local |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising _xCase studies. _947734 _2LEMB |
|
| 999 |
_c76896 _d76896 |
||