| 000 | 00907nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93895 | ||
| 003 | BIBL | ||
| 005 | 20160527205257.0 | ||
| 008 | 921027s1963 nyua b 00110 eng | ||
| 010 | _abvc00000221 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5814 _b.L83 1963 |
|
| 082 | 0 |
_a659.1/072 _219 |
|
| 092 |
_a659.1 _bL933 |
||
| 100 | 1 | 0 |
_aLucas, Darrell Blaine _9248074 _2Local |
| 245 | 1 | 0 |
_aMeasuring advertising effectiveness _cDarrell Blaine Lucas, Steuart Henderson Britt. |
| 260 | 0 |
_aNew York _bMcGraw-Hill _c1963. |
|
| 300 |
_axi, 399 p. _bill. |
||
| 490 | 4 | _aThe History of advertising | |
| 500 | _aReprint. Originally published: New York : McGraw-Hill, c1963. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. _947734 _2LEMB |
|
| 650 | 0 |
_aAdvertising media planning _949506 _2Local |
|
| 700 | 1 | 0 |
_aBritt, Steuart Henderson _d1907- _965563 _2Local |
| 999 |
_c76886 _d76886 |
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