000 00654nam a2200217Ia 4500
001 93888
003 BIBL
005 20160527205256.0
008 730529s1957 nyua 00000 eng
010 _a 57008623 /L/r78
049 _aEVLG
050 0 _aHF5822
_b.M37
082 _a659.10115
092 _a659.1
_bM385
100 1 0 _aMartineau, Pierre
_9250595
_2Local
245 1 0 _aMotivation in advertising
_bmotives that make people buy.
260 0 _aNew York
_bMcGraw-Hill
_c1957.
300 _a210 p.
_billus.
_c24 cm.
490 0 _aMcGraw-Hill series in advertising and selling
650 0 _aAdvertising
_xPsychological aspects.
_947734
_2LEMB
999 _c76879
_d76879