000 00719nam a2200241Ia 4500
001 93879
003 BIBL
005 20160527205255.0
008 840614s1986 ohuaf b 00110 eng
010 _a 84051400
020 _a0538195908
049 _aEVLG
050 0 _aHF5823
_b.N84 1986
082 0 _a659.1/11
_219
092 _a659.1
_bN995a3
100 1 0 _aNylen, David W.
_9259343
_2Local
245 1 0 _aAdvertising
_bplanning, implementation & control
_cDavid W. Nylen.
250 _a3rd ed.
260 0 _aCincinnati
_bSouth-Western Pub. Co.
_cc1986.
300 _avii, 700 p., [4] leaves of plates
_bill. (some col.)
_c24 cm.
504 _aIncludes bibliographies and index.
650 0 _aAdvertising
_947734
_2LEMB
999 _c76870
_d76870