| 000 | 00818nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93870 | ||
| 003 | BIBL | ||
| 005 | 20160527205254.0 | ||
| 008 | 860219s1987 cauaf b 00110 eng | ||
| 010 | _a 86070497 | ||
| 020 | _a0155241028 | ||
| 043 | _an-us--- | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5813.U6 _bK38 1987 |
|
| 082 | 0 |
_a659.1/0973 _219 |
|
| 092 |
_a659.1 _bK21e2 |
||
| 100 | 1 | 0 |
_aKaufman, Louis _9241342 _2Local |
| 245 | 1 | 0 |
_aEssentials of advertising _cLouis C. Kaufman. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aSan Diego _bHarcourt Brace Jovanovich _cc1987. |
|
| 300 |
_axiv, 558 p., [64] p. of plates _bill. (some col.) _c26 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising _zUnited States. _947734 _2LEMB |
|
| 650 | 0 |
_aAdvertising _zUnited States _xCase studies. _947734 _2LEMB |
|
| 999 |
_c76861 _d76861 |
||