| 000 | 00822nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 93860 | ||
| 003 | BIBL | ||
| 005 | 20160527205253.0 | ||
| 008 | 800110s1980 nyua b 001 0 eng | ||
| 010 | _a 79027930 | ||
| 020 |
_a0394322657 _c18.95 |
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| 035 | _a(OCoLC)05942503 | ||
| 040 |
_aDLC _cDLC _dm.c. |
||
| 049 | _aPUXA | ||
| 050 | 0 |
_aHF5823 _b.G48 |
|
| 082 | _a659.1/1 | ||
| 100 | 1 | 0 |
_aGilson, Christopher C. _9102723 _2Local |
| 245 | 1 | 0 |
_aAdvertising concepts and strategies _cChristopher Gilson & Harold W. Berkman. |
| 260 | 0 |
_aNew York _bRandom House _c1980. |
|
| 300 |
_axxx, 610 p. _bill. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 587-593. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 700 | 1 | 0 |
_aBerkman, Harold W., _ejoint author. _wcn _960294 _2Local |
| 999 |
_c76852 _d76852 |
||