| 000 | 00902nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 93859 | ||
| 003 | BIBL | ||
| 005 | 20160527205253.0 | ||
| 008 | 680301s1968 ilua b 00010 eng | ||
| 010 | _a 68014876 //r85 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5823 _b.B258 |
|
| 082 | _a659.1/08 | ||
| 092 |
_a659.108 _bB228r |
||
| 100 | 1 | 0 |
_aBarban, Arnold M. _ecomp. _9199446 _2Local |
| 245 | 1 | 0 |
_aReadings in advertising and promotion strategy. _c[Compiled by] Arnold M. Barban [and] C. H. Sandage. |
| 260 | 0 |
_aHomewood, Ill. _bR. D. Irwin _c1968. |
|
| 300 |
_ax, 301 p. _billus. _c23 cm. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aAdvertising _xAddresses, essays, lectures. _947734 _2LEMB |
|
| 650 | 0 |
_aSales promotion _xAddresses, essays, lectures. _9164075 _2Local |
|
| 700 | 1 | 0 |
_aSandage, C. H. _q(Charles Harold) _d1902- _ejoint comp. _9164787 _2Local |
| 740 | 0 | 1 | _aAdvertising and promotion strategy. |
| 999 |
_c76851 _d76851 |
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