| 000 | 00902nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 93853 | ||
| 003 | BIBL | ||
| 005 | 20160527205253.0 | ||
| 008 | 690507r1969 ilua b 00010 eng | ||
| 010 | _a 68054728 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5821 _b.W48 |
|
| 082 | _a659.1 | ||
| 092 |
_a659.1 _bW557 |
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| 100 | 1 | 0 |
_aWheatley, John J. _ecomp. _9290586 _2Local |
| 245 | 1 | 0 |
_aMeasuring advertising effectiveness _bselected readings. _cEdited for the American Marketing Association by John J. Wheatley. |
| 260 | 0 |
_aHomewood, Ill. _bR. D. Irwin _c1969. |
|
| 300 |
_aix, 233 p. _billus. _c23 cm. |
||
| 490 | 1 | _aAMA reprint series | |
| 500 | _aArticles selected from materials published by the American Marketing Association. | ||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aAdvertising _xAddresses, essays, lectures. _947734 _2LEMB |
|
| 810 | 2 |
_aAmerican Marketing Association. _tAMA reprint series |
|
| 999 |
_c76845 _d76845 |
||