| 000 | 00835nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93851 | ||
| 003 | BIBL | ||
| 005 | 20160527205253.0 | ||
| 008 | 741126s1975 wiu b 00110 eng | ||
| 010 | _a 74027313 //r76 | ||
| 020 | _a0299067300 | ||
| 043 | _an-us--- | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5813.U6 _bP68 1975 |
|
| 082 | _a659.1 | ||
| 092 |
_a659.1 _bP938g |
||
| 100 | 1 | 0 |
_aPreston, Ivan L. _9265909 _2Local |
| 245 | 1 | 4 |
_aThe great American blow-up _bpuffery in advertising and selling _cIvan L. Preston. |
| 260 | 0 |
_aMadison _bUniversity of Wisconsin Press _c1975. |
|
| 300 |
_axvi, 368 p. _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _zUnited States. _947734 _2LEMB |
|
| 650 | 0 |
_aAdvertising laws _zUnited States. _949504 _2Local |
|
| 650 | 0 |
_aSelling _9167771 _2Local |
|
| 999 |
_c76843 _d76843 |
||