000 00610nam a2200205Ia 4500
001 93784
003 BIBL
005 20160527205246.0
008 750804s1954 xx 000 0 eng d
035 _a(OCoLC)01509553
040 _aDZM
_cDZM
049 _aPUXA
092 _aBL 659.1
_bS763a
110 2 0 _aSponsor Services, Inc.
_9279680
_2Local
245 1 0 _aAll media evaluation study
_c[researched and written by Ray Lapica; foreword by Ben Duffy.]
260 0 _aNew York
_c[c1954]
300 _a155 p.
_billus., tables, charts.
650 0 _aAdvertising
_947734
_2LEMB
700 1 0 _aLapica, Ray.
_9244437
_2Local
999 _c76779
_d76779