000 00897nam a2200265Ia 4500
001 93744
003 BIBL
005 20160527205243.0
008 711206s1966 nyu b 100 0 eng
010 _a 66015871
035 _a(OCoLC)00178857
040 _aDLC
_cWSU
_dSER
_dm.c.
_dm/c
049 _aPUXA
050 0 _aHC110.C6
_bC56 1964
082 _a658.83973
245 1 0 _aOn knowing the consumer
_b[proceedings]
_cedited by Joseph W. Newman.
260 0 _aNew York
_bWiley
_c[1966]
300 _aviii, 247 p.
_c24 cm.
490 0 _aThe Wiley marketing series
500 _a"Planned and conducted by the Stanford University Graduate School of Business."
504 _aBibliographical footnotes.
650 0 _aConsumers
_zUnited States.
_979988
_2Local
700 1 0 _aNewman, Joseph W.
_eed.
_wcn
_9258348
_2Local
710 2 0 _aStanford University.
_bGraduate School of Business.
_wcn
_9173770
_2Local
999 _c76741
_d76741