000 00738nam a2200241Ia 4500
001 93725
003 BIBL
005 20160527205241.0
008 711101s1963 nyua 000 0 eng
010 _a 63017028
035 _a(OCoLC)00167452
040 _aDLC
_cAKR
_dSER
049 _aPUXA
050 0 _aHF5415
_b.B4298
082 _a658.8
100 1 0 _aBerg, Thomas L.
_eed.
_9201336
_2Local
245 1 0 _aProduct strategy and management.
_cEdited by Thomas L. Berg [and] Abe Shuchman.
260 0 _aNew York
_bHolt, Rinehart and Winston
_c[1963]
300 _axii, 610 p.
_bdiagrs., tables.
_c25 cm.
650 0 _aMarketing
_9131165
_2Local
650 0 _aNew products
_9142390
_2Local
700 1 0 _aShuchman, Abe
_ejoint ed.
_9276945
_2Local
999 _c76722
_d76722