| 000 | 01073nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93710 | ||
| 003 | BIBL | ||
| 005 | 20160527205240.0 | ||
| 008 | 880825s1989 ilua bf 00110 eng | ||
| 010 | _a 88062474 | ||
| 020 | _a0844234753 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aP95.815 _b.L36 1989 |
| 082 | 0 | 0 |
_a659.1/11 _220 |
| 092 |
_a659.13 _bL244s |
||
| 100 | 1 | 0 |
_aLancaster, Kent M. _9244129 _2Local |
| 245 | 1 | 0 |
_aStrategic media planning _cKent M. Lancaster, Helen E. Katz. |
| 260 | 0 |
_aLincolnwood, Ill., USA _bNTC Business Books _cc1989. |
|
| 300 |
_axii, 285 p. _bill. _c25 cm. _e2 computer disks (3 1/2-5 1/4 in.) |
||
| 500 | _aSystem requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMass media _xPlanning _xHandbooks, manuals, etc. _9132485 _2Local |
|
| 650 | 0 |
_aMass media _xPlanning _xSoftware. _9132485 _2Local |
|
| 999 |
_c76707 _d76707 |
||