000			01465nam a2200313Ia 4500
001			93702
003			BIBL
005			20160527205239.0
008			700928s1968 mau b 00010 eng
010			_a 68018720
043			_an-us---
049			_aEVLG
050	0		_aHF5822 _b.B335
082			_a659.1/01/9
092			_a659.1 _bB344a
100	1	0	_aBauer, Raymond Augustine _958722 _2Local
245	1	0	_aAdvertising in America; the consumer view _c[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
260	0		_aBoston _bDivision of Research, Graduate School of Business Administration, Harvard University _c1968.
300			_axxvi, 473 p. _c21 cm.
500			_a"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
504			_aBibliographical footnotes.
650		0	_aAdvertising _xPsychological aspects. _947734 _2LEMB
650		0	_aConsumers _zUnited States. _979988 _2Local
700	1	0	_aGreyser, Stephen A., _ejoint author. _9105787 _2Local
700	1	0	_aWeilbacher, William M. _9187887 _2Local
700	1	0	_aKanter, Donald Lucky _d1925- _9241079 _2Local
710	2	0	_aAmerican Association of Advertising Agencies. _9195505 _2Local
710	2	0	_aHarvard University. _bGraduate School of Business Administration. _bDivision of Research. _9108701 _2Local
999			_c76700 _d76700