000 00877nam a2200277Ia 4500
001 93672
003 BIBL
005 20160527205236.0
008 870513s1988 ilua r 00110 eng
010 _a 87081434
020 _a0256036446
049 _aEVLG
050 0 _aHF5438.25
_b.P42 1988
082 0 _a658.8/5
_219
092 _a658.85
_bP371s9
100 1 0 _aPederson, Carlton A.,
_9148756
_2Local
245 1 0 _aSelling
_bprinciples and methods
_cCarlton A. Pederson, Milburn D. Wright, Barton A. Weitz.
250 _a9th ed.
260 0 _aHomewood, Ill.
_bIrwin
_c1988.
300 _axvii, 644 p.
_bill. (some col.)
_c25 cm.
490 4 _aThe Irwin series in marketing
_9178659
_2Local
504 _aIncludes bibliographies and indexes.
650 0 _aSelling
_9167771
_2Local
700 1 0 _aWright, Milburn D.
_9190895
_2Local
700 1 0 _aWeitz, Barton A.
_9188088
_2Local
999 _c76670
_d76670