000 00770nam a2200229Ia 4500
001 93643
003 BIBL
005 20160527205233.0
008 740514s1967 nyua b 00010 eng
010 _a 67010928
049 _aEVLG
050 0 _aHF5415
_b.C32
082 _a658.8/008
092 _a658.8
_bC359
100 1 0 _aCateora, Philip R.
_ecomp.
_970762
_2Local
245 1 0 _aReadings in marketing: the qualitative and quantitative areas
_cedited by Philip R. Cateora [and] Lee Richardson.
260 0 _aNew York
_bAppleton-Century-Crofts
_c[1967]
300 _axi, 462 p.
_billus.
_c24 cm.
504 _aBibliographical footnotes.
650 0 _aMarketing
_xAddresses, essays, lectures.
_9131165
_2Local
700 1 0 _aRichardson, Lee
_d1940-
_ejoint comp.
_9269318
_2Local
999 _c76642
_d76642