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| 001 | 93640 | ||
| 003 | BIBL | ||
| 005 | 20160527205232.0 | ||
| 008 | 730327s1965 nyua b 00000 eng | ||
| 010 | _a 65021444 //r81 | ||
| 049 | _aEVLG | ||
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_aHF5415 _b.C694 |
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| 082 | _a659.1019 | ||
| 092 |
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| 100 | 1 | 0 |
_aCrane, Edgar. _9214164 _2Local |
| 245 | 1 | 0 |
_aMarketing communications _ba behavioral approach to men, messages, and media. |
| 260 | 0 |
_aNew York _bJ. Wiley _c[1965] |
|
| 300 |
_axiv, 569 p. _billus. _c24 cm. |
||
| 490 | 0 | _aThe Wiley marketing series | |
| 504 | _aBibliography: p. 547-553. | ||
| 650 | 0 |
_aDecision-making in marketing. _984952 _2Local |
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| 650 | 0 |
_aAdvertising _947734 _2LEMB |
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| 999 |
_c76639 _d76639 |
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