| 000 | 01095nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93638 | ||
| 003 | BIBL | ||
| 005 | 20160527205232.0 | ||
| 008 | 740410r19671966ohua b 00010 eng | ||
| 010 | _a 67012300 //r84 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5415.1 _b.D6 |
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| 082 | _a658.8 | ||
| 092 |
_a658.8 _bD734h |
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| 100 | 1 | 0 |
_aDouglas, John _988337 _2Local |
| 245 | 1 | 0 |
_aHuman behavior in marketing _c[by] John Douglas, George A. Field [and] Lawrence X. Tarpey. |
| 260 | 0 |
_aColumbus, Ohio _bC. E. Merrill Books _c[1967] |
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| 300 |
_axi, 204 p. _billus. _c23 cm. |
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| 500 | _a"Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966." | ||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aField, George Albert _d1918- _ejoint author. _9223614 _2Local |
| 700 | 1 | 1 |
_aField, George Albert _d1918- _tMarketing management, a behavioral systems approach. _9223614 _2Local |
| 700 | 1 | 0 |
_aTarpey, Lawrence X. _ejoint author. _9282543 _2Local |
| 999 |
_c76637 _d76637 |
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