000 00769nam a2200241Ia 4500
001 93630
003 BIBL
005 20160527205232.0
008 680301s1968 nyua b 00010 eng
010 _a 68011105
049 _aEVLG
050 0 _aHF5415
_b.A618 1968
082 _a658.8/008
092 _a658.8
_bA544
100 1 0 _aAndersen, R. Clifton
_eed.
_9195898
_2Local
245 1 0 _aMarketing insights
_bselected readings
_c[by] R. Clifton Andersen and Philip R. Cateora.
250 _a2d ed.
260 0 _aNew York
_bAppleton-Century-Crofts
_c[1968]
300 _axiii, 482 p.
_billus.
_c24 cm.
504 _aBibliographical footnotes.
650 0 _aMarketing
_xAddresses, essays, lectures.
_9131165
_2Local
700 1 0 _aCateora, Philip R.
_ejoint ed.
_970762
_2Local
999 _c76630
_d76630