000 00580nam a2200181Ia 4500
001 93524
003 BIBL
005 20200305101314.0
008 921023s1977 sp b 00110 spa
100 1 0 _aMontgomery, David Bruce.
_9255061
_2Local
245 1 0 _aMarketing científico
_cDavid B. Montgomery.
260 0 _aMadrid
_bEdiciones Pirámide, S.A.
_c1977.
300 _a350 p.
500 _aTraducción de Salvador Pinal Fierro.
504 _aBibliographical footnotes.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
700 1 0 _aUrban, Glen L.
_ejoint author.
_2Local
_9286646
999 _c76531
_d76531