000 00841nam a2200277Ia 4500
001 93457
003 BIBL
005 20160527205211.0
008 761103s1977 caua b 00110 eng
010 _a 76053774
020 _a0876205600
043 _an-us---
049 _aEVLG
050 0 _aHF5415
_b.G3915 1977
082 _a658.8
092 _a658.8
_bG314m2
100 1 0 _aGelb, Betsy D.
_9227553
_2Local
245 1 0 _aMarketing is everybody's business
_cBetsy D. Gelb, Ben M. Enis.
250 _a2d ed.
260 0 _aSanta Monica, Calif.
_bGoodyear Pub. Co.
_cc1977.
300 _axii, 163 p.
_bill.
_c28 cm.
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_9131165
_2Local
650 0 _aMarketing
_zUnited States
_xCase studies.
_9131165
_2Local
700 1 0 _aEnis, Ben M.
_ejoint author.
_992164
_2Local
999 _c76470
_d76470