000 00883nam a2200253Ia 4500
001 93444
003 BIBL
005 20160527205210.0
008 711108s1971 nyu b 00010 eng
010 _a 75163703 //r84
020 _a0390801968
049 _aEVLG
050 0 _aHF5415.13
_b.S5
082 _a658.8/0072/2
092 _a658.8
_bS536m
100 1 0 _aShaw, Steven J.
_9276506
_2Local
245 1 0 _aMarketing management strategy
_bcases and problems
_c[by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others]
260 0 _aNew York
_bAppleton-Century-Crofts
_c[1971]
300 _axvi, 294 p.
_c24 cm.
504 _aBibliography: p. 291.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
700 1 0 _aWillenborg, John F.
_ejoint author.
_9291163
_2Local
700 1 0 _aStanley, Richard E.
_ejoint author.
_9280016
_2Local
999 _c76459
_d76459