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| 003 | BIBL | ||
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| 008 | 720228s1964 nyua b 000 0 eng | ||
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_aHF5415.3 _b.R6 |
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| 100 | 1 | 0 |
_aRobinson, Patrick J. _wcn _9270200 _2Local |
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_aPromotional decision making: practice and theory _ba study in marketing management _c[by] Patrick J. Robinson [and] David J. Luck. |
| 260 | 0 |
_aNew York _bMcGraw-Hill _c[1964] |
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| 300 |
_axxvi, 254 p. _billus. _c25 cm. |
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| 490 | 0 | _aMcGraw-Hill Marketing Science Institute series | |
| 504 | _aBibliography: p. 235-244. | ||
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_aMarketing surveys. _9250064 _2Local |
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| 650 | 0 |
_aMarketing research _9131175 _2Local |
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| 700 | 1 | 0 |
_aLuck, David Johnston. _wdn _9128534 _2Local |
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