| 000 | 00843nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93404 | ||
| 003 | BIBL | ||
| 005 | 20160527205206.0 | ||
| 008 | 761103s1977 caua b 00110 eng | ||
| 010 | _a 76053773 //r912 | ||
| 020 | _a0876204744 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.G39 1977 |
| 082 | 0 | 0 | _a658.8 |
| 092 |
_a658.8 _bG3141i2 |
||
| 100 | 1 | 0 |
_aGelb, Gabriel M. _ecomp. _9227554 _2Local |
| 245 | 1 | 0 |
_aInsights for marketing management _c[edited by] Gabriel M. Gelb, Betsy D. Gelb. |
| 250 | _a2d ed. | ||
| 260 | 0 |
_aSanta Monica, Calif. _bGoodyear Pub. Co. _cc1977. |
|
| 300 |
_aviii, 303 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aGelb, Betsy D. _d1935- _ejoint comp. _9227553 _2Local |
| 999 |
_c76419 _d76419 |
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