000 00840nam a2200265Ia 4500
001 93395
003 BIBL
005 20160527205205.0
008 770617s1977 ilu b 00010 eng
010 _a 76024084
020 _a0030190118
049 _aEVLG
050 0 _aHF5415
_b.J535 1977
082 _a658.8/008
092 _a658.8
_bR2871
_c1977
100 1 0 _aJohnson, Eugene M.
_ecomp.
_9117685
_2Local
245 1 0 _aReadings in contemporary marketing
_cedited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.
250 _a2d ed.
260 0 _aHinsdale, Ill.
_bDryden Press
_cc1977.
300 _a347 p.
_c24 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xAddresses, essays, lectures.
_9131165
_2Local
700 1 0 _aHouse, Ray S.
_9236354
_2Local
700 1 0 _aMcDaniel, Carl.
_9133632
_2Local
999 _c76410
_d76410