| 000 | 00798nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 93394 | ||
| 003 | BIBL | ||
| 005 | 20160527205205.0 | ||
| 008 | 830906s1984 nyua b 00100 eng | ||
| 010 | _a 83019881 //r90 | ||
| 020 | _a047186966X (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dOCoLC |
||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.R363 1984 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 092 |
_a658.8 _bR287 |
||
| 245 | 0 | 0 |
_aReadings in marketing management _ba strategic perspective _c[compiled by] Barry Berman, Joel R. Evans. |
| 260 | 0 |
_aNew York _bWiley _cc1984. |
|
| 300 |
_axiii, 478 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aBerman, Barry. _960340 _2Local |
| 700 | 1 | 0 |
_aEvans, Joel R. _993773 _2Local |
| 999 |
_c76409 _d76409 |
||