000 00793nam a2200241Ia 4500
001 93372
003 BIBL
005 20160527205203.0
008 691210s1970 nyua b 00110 eng
010 _a 70085163
049 _aEVLG
050 0 _aHF5438
_b.K4314
082 _a658.8/2
092 _a658.82
_bK39
100 1 0 _aKernan, Jerome B.
_9241839
_2Local
245 1 0 _aPromotion: an introductory analysis
_c[by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.
260 0 _aNew York
_bMcGraw-Hill
_c[1970]
300 _axvi, 367 p.
_billus.
_c24 cm.
504 _aBibliographical footnotes.
650 0 _aSales promotion
_9164075
_2Local
700 1 0 _aDommermuth, William P.
_ejoint author.
_9218064
_2Local
700 1 0 _aSommers, Montrose S.
_ejoint author.
_9278938
_2Local
999 _c76388
_d76388