000 00760nam a2200253Ia 4500
001 93361
003 BIBL
005 20160527205202.0
008 830928s1984 nyua b 00110 eng
010 _a 83019970
020 _a0070088659
049 _aEVLG
050 0 _aHF5415.13
_b.B775 1984
082 0 _a658.8/02
_219
092 _a658.802
_bB928m
100 1 0 _aBuell, Victor P.
_9205547
_2Local
245 1 0 _aMarketing management
_ba strategic planning approach
_cVictor P. Buell.
260 0 _aNew York
_bMcGraw-Hill
_cc1984.
300 _axxi, 682 p.
_bill.
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
_9133871
_2Local
500 _aIncludes indexes.
504 _aBibliography: p. 666-672.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
999 _c76378
_d76378