000 00829nam a2200253Ia 4500
001 93358
003 BIBL
005 20160527205201.0
008 830607s1984 ohua 00110 eng
010 _a 83061928
020 _a067520092X
049 _aEVLG
050 0 _aHF5415.15
_b.H57 1984
082 0 _a658.8/02
_219
092 _a658.802
_bH673m
100 1 0 _aHisrich, Robert D.
_9111222
_2Local
245 1 0 _aMarketing decisions for new and mature products
_bplanning, development, and control
_cRobert D. Hisrich and Michael P. Peters.
260 0 _aColumbus
_bC.E. Merrill Pub. Co.
_cc1984.
300 _axii, 424 p.
_bill.
_c26 cm.
504 _aIncludes bibliographies and index.
650 0 _aProduct management
_9154120
_2Local
650 0 _aNew products
_9142390
_2Local
700 1 0 _aPeters, Michael P.
_9150189
_2Local
999 _c76375
_d76375