000 00885nam a2200277Ia 4500
001 93275
003 BIBL
005 20160527205154.0
008 720606s1972 nyua b 00110 eng
010 _a 76184299
020 _a003078770X
049 _aEVLG
050 0 _aHF5415
_b.K585
082 _a658.8
092 _a658.8
_bK81s
100 1 0 _aKollat, David T.
_9242857
_2Local
245 1 0 _aStrategic marketing
_c[by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson.
260 0 _aNew York
_bHolt, Rinehart and Winston
_c[1972]
300 _axi, 548 p.
_billus.
_c25 cm.
490 0 _aHolt, Rinehart and Winston marketing series
500 _a921022
504 _aIncludes bibliographical references.
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aBlackwell, Roger D.
_ejoint author.
_92104
_2LEMB
700 1 0 _aRobeson, James F.
_ejoint author.
_9270121
_2Local
999 _c76301
_d76301