| 000 | 00822nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 93238 | ||
| 003 | BIBL | ||
| 005 | 20160527205151.0 | ||
| 008 | 820625s1983 maua b 00000 eng | ||
| 010 | _a 82011516 //r912 | ||
| 020 | _a0205079229 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dOCoLC |
||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P38 1983 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 092 |
_a658.8 _bP467 _c1983 |
||
| 245 | 0 | 0 |
_aPerspectives on strategic marketing management _c[edited by] Roger A. Kerin, Robert A. Peterson. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aBoston _bAllyn and Bacon _cc1983. |
|
| 300 |
_axiii, 483 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aKerin, Roger A. _942528 _2LEMB |
| 700 | 1 | 0 |
_aPeterson, Robert Allen _d1944- _9150251 _2Local |
| 999 |
_c76266 _d76266 |
||