000 00973nam a2200277Ia 4500
001 93227
003 BIBL
005 20160527205148.0
008 871203s1965 njua b 000 0 eng
010 _a 64015211
019 _a00475021
035 _a(OCoLC)18177177
040 _aDLC
_cBRL
_dOCL
049 _aPUXA
050 0 _aHF5415.2
_b.M62 1965
245 0 0 _aModels, measurement, and marketing
_cPeter Langhoff .. . [et al.].
260 0 _aEnglewood Cliffs, NJ
_bPrentice-Hall
_cc1965.
300 _a216 p.
_bill.
_c23 cm.
500 _a"A special project of the Market Research Council."
500 _a"Papers presented at the monthly ... meetings of the [ Market Research] Council ... 1961-62."
504 _aBibliography: p. 212-216.
650 0 _aMarketing research
_9131175
_2Local
650 0 _aMarketing
_xMathematical models.
_9131165
_2Local
700 1 0 _aLanghoff, Severin Peter
_d1910-
_9244337
_2Local
710 2 0 _aMarket Research Council.
_9250058
_2Local
999 _c76255
_d76255