000 00770nam a2200229Ia 4500
001 93211
003 BIBL
005 20160527205146.0
008 840622s1984 ohua b 00100 eng
010 _a 82062290
020 _z0538195207 (pbk.)
049 _aEVLG
092 _a658.403
_bM345
_c1984
245 1 0 _aMarketing decision making
_banalytic framework and cases
_cWilliam F. O'Dell ... [et al.].
250 _a3rd ed.
260 0 _aCincinnati
_bSouth-Western Pub. Co.
_cc1984.
300 _avi, 461 p.
_bill.
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_xDecision making.
_9131165
_2Local
650 0 _aMarketing
_xDecision making
_xCase studies.
_9131165
_2Local
700 1 0 _aO'Dell, William F.
_q(William Francis)
_d1909-
_9144415
_2Local
999 _c76239
_d76239