000 00884nam a2200277Ia 4500
001 93183
003 BIBL
005 20160527205143.0
008 880711s1989 ilua b 00110 eng
010 _a 88018572
020 _a025606668X
_c39.95
049 _aEVLG
050 0 _aHF5415.13
_b.P387 1989
082 0 _a658.8
_219
092 _a658.8
_bP478m2
100 1 0 _aPeter, J. Paul.
_9150158
_2Local
245 1 0 _aMarketing management
_bknowledge and skills : text, analysis, cases, plans
_cJ. Paul Peter, James H. Donnelly, Jr.
250 _a2nd ed.
260 0 _aHomewood, IL
_bBPI/Irwin
_c1989.
300 _axvi, 928 p.
_bill.
_c25 cm.
500 _aIncludes indexes.
504 _aBibliography: p. 907-919.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
650 0 _aMarketing
_xManagement
_xCase studies.
_9131165
_2Local
700 1 0 _aDonnelly, James H.
_988102
_2Local
999 _c76212
_d76212