000 01000nam a2200277Ia 4500
001 93176
003 BIBL
005 20160527205143.0
008 790807s1980 caua b 00100 eng
010 _a 79019573 //r842
020 _a0876206062
043 _an-us---
049 _aEVLG
050 0 _aHF5415.13
_b.M352 1980
082 _a658.8/00973
092 _a658.8
_bM345
245 0 0 _aMarketing management
_bcases and readings
_cedited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
260 0 _aSanta Monica, Calif.
_bGoodyear Pub. Co.
_cc1980.
300 _axiii, 498 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_zUnited States
_xManagement
_xCase studies.
_9131165
_2Local
650 0 _aMarketing
_zUnited States
_xManagement
_xAddresses, essays, lectures.
_9131165
_2Local
700 1 0 _aTootelian, Dennis H.
_9180326
_2Local
700 1 0 _aThompson, Leete A.
_9283609
_2Local
700 1 0 _aGaedeke, Ralph M.
_999889
_2Local
999 _c76205
_d76205