000 00850nam a2200265Ia 4500
001 93170
003 BIBL
005 20160527205142.0
008 780817s1978 maua b 00110 eng
010 _a 77083036 //r842
020 _a0201030578
049 _aEVLG
050 0 _aHF5415.13
_b.H83
082 _a658.8
092 _a658.8
_bH893m
100 1 0 _aHughes, G. David
_q(George David)
_9113001
_2Local
245 1 0 _aMarketing management
_ba planning approach
_cG. David Hughes.
260 0 _aReading, Mass.
_bAddison-Wesley Pub. Co.
_cc1978.
300 _axxviii, 576 p.
_bill.
_c25 cm.
490 0 _aAddison-Wesley series in marketing
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
650 0 _aMarketing
_9131165
_2Local
650 0 _aMarketing
_xManagement
_xCase studies.
_9131165
_2Local
999 _c76199
_d76199