| 000 | 01004nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 93166 | ||
| 003 | BIBL | ||
| 005 | 20160527205142.0 | ||
| 008 | 760727s1976 ilua b 00000 eng | ||
| 010 | _a 75043166 //r912 | ||
| 020 | _a025601843X | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M353 |
| 082 | 0 | 0 | _a658.8 |
| 092 |
_a658.8 _bM345 |
||
| 245 | 0 | 0 |
_aMarketing management perspectives and applications _cedited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. |
| 260 | 0 |
_aHomewood, Ill. _bR. D. Irwin _c1976. |
|
| 300 |
_axi, 433 p. _bill. _c23 cm. |
||
| 500 | _a"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making." | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
|
| 650 | 0 |
_aMarketing _xDecision making. _9131165 _2Local |
|
| 700 | 1 | 0 |
_aWoodruff, Robert B. _9190487 _2Local |
| 700 | 1 | 0 |
_aCravens, David W. _981851 _2Local |
| 700 | 1 | 0 |
_aHills, Gerald E. _9110916 _2Local |
| 999 |
_c76195 _d76195 |
||