000 00827nam a2200241Ia 4500
001 92677
003 BIBL
005 20160527205052.0
008 871008s1981 mx 000 0 spa d
035 _a(OCoLC)16828891
040 _aZHC
_cZHC
049 _aPUXA
090 _aHF5415.2
_b.W4518 1981
100 1 0 _aWentz, Walter B.
_9290330
_2Local
240 0 0 _aMarketing research: management and methods.
_lSpanish
245 0 0 _aInvestigación de mercados: administración y metodos
_cWalter B. Wentz ; traducción: Carlos Villegas.
260 0 _aMéxico
_bEditorial Trillas
_c1981.
300 _a576 p.
_bill.
_c23 cm.
500 _aTranslation of : Marketing research.
504 _aIncludes bibliographies.
650 0 _aMarketing research
_9131175
_2Local
650 0 _aMarketing research
_xStatistical methods.
_9131175
_2Local
999 _c75749
_d75749