000 00805nam a2200241Ia 4500
001 92003
003 BIBL
005 20160527204938.0
008 841219s1985 nyua 00000 eng
010 _a 84028950 //r88
020 _z0070387869
_c30.95 (est.)
049 _aEVLG
092 _a658
_bM345
245 1 0 _aMarketing challenges
_bcases and exercises
_c[edited by] Christopher H. Lovelock, Charles B. Weinberg.
260 0 _aNew York
_bMcGraw-Hill
_cc1985.
300 _axix, 665 p.
_bill.
490 0 _aMcGraw-Hill series in marketing
_9133871
_2Local
500 _a921013
650 0 _aMarketing
_xCase studies.
_9131165
_2Local
650 0 _aMarketing
_xProblems, exercises, etc.
_9131165
_2Local
700 1 0 _aLovelock, Christopher H.
_942756
_2LEMB
700 1 0 _aWeinberg, Charles B.
_9187902
_2Local
999 _c75133
_d75133