000 00616nam a2200181Ia 4500
001 90544
003 BIBL
005 20160527204709.0
008 770317s1969 mx 000 0 spa d
100 1 0 _aWesting, J. Howard
_q(John Howard)
_eed.
_9290481
_2Local
245 1 0 _aIdeas modernas sobre mercadotecnia
_cJ. H. Westing, Gerald Albaum.
260 0 _aMéxico
_bEditorial Diana
_c1969.
300 _a615 p.
_bill.
500 _aTranslation of Modern marketing thought.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aAlbaum, Gerald
_ejoint ed.
_9194322
_2Local
999 _c73768
_d73768